| THE COMPANY D'Shell Designs is a fashion design company specializing in handcrafted beaded jewelry and gift items. The quality and uniqueness of each piece, a keen sense of style, and exceptional customer service differentiate this design house from competitors. D'Shell Designs offers jewelry in a variety of six different style lines and additional specialty lines. Each line bears the name of one of the designer's dogs (past and present) and reflects the personality of the dog it’s named after. Although the D’Shell Designs jewelry pieces can be mixed and matched from line to line, the different style lines provide organization by a general theme. The purpose of these lines is not to limit your creativity, but to provide you with a direction for the look you want to achieve with a particular outfit. Dawn Anderson Graham, Owner and Designer, handcrafts each piece individually to give it a unique identity. All beads and gemstones are carefully selected from around the world to provide the utmost in variety. |
| THE DESIGNER Dawn Anderson Graham, owner and designer of D'Shell Designs, has been in the fashion design industry since 1991. Growing up in a Connecticut town, an hour outside Manhattan, she attended the University of Connecticut, beginning in design, and received her Bachelor's Degree from the School of Family Studies. She moved to Sacramento, California, shortly after graduating from the University of Connecticut in 1985. While living on the West Coast, Dawn worked in the modeling and fitness industries. She moved to Knoxville, Tennessee, in 1990. In 1991, she began designing her own line of jewelry under a company called Wild Concepts. After a number of years, and with valuable experience under her (always fashionable) belt, she started D'Shell Designs in December of 2004. In addition to her passion for art and fashion, she has always loved animals, especially dogs, and her dogs are the inspiration behind each of her lines. She currently has four dogs, three of which are rescue dogs. She supports both the humane treatment of animals and punishment for animal cruelty, supports local pet rescue organizations, and is a member and monthly supporter of the ASPCA (The American Society for the Prevention of Cruelty to Animals). |
| THE PRODUCTS The beads used in D’Shell Designs jewelry are purchased from vendors all over the country; indeed, all across the world. Quality gemstones, such as turquoise, aquamarine, quartz, garnet, jade, and onyx; materials including Swarovski crystal, glass, sterling silver, gold, and vermeil; and unique beads made from coral, Ethiopian copper, Kenyan cow bone, and snake vertebrae are just some of the components in the D'Shell Designs jewelry collection. D’Shell Designs specializes in custom design, reworking outdated pieces of jewelry, some jewelry repair work, and bead embellishment. D’Shell Designs offers jewelry in a variety of six different style lines and additional specialty lines; each is named after the designer's dogs (past and present). Each line takes on the personality of the dog it’s named after. |
| WHERE ELSE CAN YOU PURCHASE D'SHELL DESIGNS? EXCLUSIVE COLLECTIONS OF D'SHELL DESIGNS JEWELRY AND GIFT ITEMS ARE CARRIED AT THE FOLLOWING STORES: Tennessee BENEFIT YOUR LIFE Station West Shopping Plaza 620 North Campbell Station Rd. Suite 24 Knoxville, TN 37934 www.benefityourlife.com BOMBSHELLS SPA & SALON 7537 Barnett Way Powell, TN 37849 www.bombshellsonline.com EARTH TO OLD CITY 22 Market Square, Knoxville, TN 37902 (865) 522-8270 www.earthtooldcity.com ELEGANT ESSENTIALS In The Gallery 7240 Kingston Pike, Suite 184, Knoxville, TN 37919 (865) 247-0157 www.shopelegantessentials.com ENIX FAMILY JEWELERS 6927 Maynardville Pike, Knoxville, TN 37918 (865) 922-9314 www.enixjewelers.com EYE CANDY SALON & BOUTIQUE 9430 Northshore Drive Suite 102, Knoxville, TN 37922 (865) 357-1888 INTERNATIONAL FLAIR JEWELERS in the Pinnacle Shopping Center at Turkey Creek 11277 Parkside Drive, Knoxville, TN 37934 (865) 777-1181 MARY Boutique 4485 Kingston Pike, Knoxville, TN (865) 450-9242 www.mary-knoxville.com NORTHSHORE SUN 9435 S. Northshore Drive #102, Knoxville, TN (865) 694-3009 www.northshoretan.com PARKWEST HOSPITAL GIFT SHOP 9352 Park West Boulevard, Knoxville, TN RAZBERRIES 220 Court St, Maryville, TN 37804 (865) 984-1600 www.razberriesboutique.net SPOTTED FROG BOUTIQUE In Turkey Creek 10918 Parkside Drive, Knoxville, TN 37934 (865) 671-1188 http://www.spottedfrogboutique.com VILLAGE TINKER 417 West Broadway Avenue, Maryville, TN 37801 (865) 982-0059 www.facebook.com/thevillagetinker THE WILD PINEAPPLE 11657 Parkside Drive, Suite B, Knoxville, TN 37934 (865) 671-6789 www.thwildpineapple.com |
| Karen Emmert "I have bought several pieces of jewelry from D'Shell Designs, and I am very pleased with the quality, the style and the great service that Dawn has given. I have given the jewelry as gifts to both my daughter and my secretary and they are enjoying them immensely. Great way to give unique items." |






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